Business Development Marketing Director

Profile

Further developing a strategy to drive market awareness for the firm’s core practice groups, as well as for those sectors in which the firm is a market leader in the delivery of legal services.

As part of that strategy development, working with the firm leaders ensure that key practices and industry groups have compelling value propositions and content with which to market. Aiding firm leadership to build a strong market profile and on-line presence.

Building and developing a team of professionals over time, capable of executing on the strategies set for prioritized practices and sectors.

Leading and taking a hands on role in the creation of compelling content to differentiate the firm’s offerings by practice and industries and highlight the depth of its client base, while supporting business and client development efforts to identify and pursue new sources of work.

Ensuring that prioritized groups have up-to-date practice descriptions, deal/transaction information, client testimonials, attorney bios and external website content.

Setting the strategy for events and sponsorships undertaken by the firm, particularly major events such as the firm’s annual client CLE day. Monitoring the execution and return on investment delivered by the firm’s events and sponsorships.

Proactively suggesting new technologies to increase audience engagement and market impact.

Requirements

Undergraduate degree required, preferably in Marketing or related fields.

Minimum of ten years related experience, preferably in a corporate/professional services environment.

Strategic and critical thinker who is interested in trends, best practices and innovation.

Genuine interest in business and business trends and an ability to align these with an organization’s strategic direction.

Excellent written and oral communication/presentation skills.

Ability to multi-task and work under pressure on a large number of initiatives simultaneously.

Flexible mindset with an ability to focus on and achieve short and long-range goals.

Experience in dealing with highly intelligent and demanding clients at a senior level.

Leadership with the ability to work collaboratively with attorneys, leadership, vendors and marketing teams.

Company info

Dinsmore & Shohl LLP.
Website : http://www.dinsmore.com/