Senior Marketing Strategy Manager, Global Banking & Markets USA and The Americas','0000AFV8','!*!The Global Marketing function is focused on supporting the strategic and revenue growth priorities of the Bank. The function focuses on understanding customers and the identification, development and execution of Marketing strategies, campaigns and activities that support and strengthen the HSBC brand, support the drive for revenue and increase customer value and satisfaction in order to meet agreed targets and objectives at both a global and market level.
This role drives the development of segment and/or product led proposition based Marketing strategies designed to support the business and clients. It demonstrates a proven knowledge of the business, segment or product businesses, with a strong understanding of the impact of technological innovation on the future of the business and customer needs.
The role holder is responsible for:
Working closely with business and Marketing partners to develop and execute integrated Marketing strategies to support revenue maximisation and market/wallet share for Global Banking and Markets (GBM) USA and the America’s, in alignment with the broader Business strategy
Being the subject matter expert on GBM within the Marketing team, ensuring that the appropriate level of Marketing support is provided to these solution sets
In coordination with the in- country teams, create GBM Americas marketing plans and get them approved by the regional GBM ExCo members.
Leading the delivery of the Marketing plans for GBM, including leveraging internal and external resources to deliver Marketing activity
Determining, establishing and using appropriate financial and non-financial metrics to assess Marketing performance
Providing insight and expertise that contributes to product development and further client insight which drives the strategic conversation around how the product(s) from individual product businesses fit together to build client-centric solutions across the GBM business
Providing the regional and country teams with guidance on how best to support the GBM Business in their respective geographies and have oversight of the Marketing initiatives delivered, in order to ensure that they align to the Global and Regional Marketing strategy.
Holders of this role are expected to demonstrate a good understanding of key trends and areas of innovation which influence the way we interact and engage with our external customers, internal stakeholders and audiences. These should include digital marketing, new technology, Marketing Automation, Customer Relationship Management, Agile working practices, data and analytical tools and how this helps HSBC to be more customer centric.
Impact on the Business
Support the delivery of a research and insight agenda that informs decisions ensuring that they are client centric and commercially sound
Drive product/segment propositions that deliver revenue, sustain client engagement and enhance segment and sector propositions
Develop and drive strategic and tactical Marketing support to the business demonstrating a deep understanding of complex client needs
Provide insight and analytics to ensure client needs and industry trends drive product enhancement and new product development processes
Deliver effective campaigns required to deliver on revenue targets associated with the launch of new products
Identify strategies to deliver results in a complex regulatory environment, balancing regulatory and business imperatives with client needs
Deploy effective, digitally savvy sales enablement activities to ensure sales readiness as part of all Marketing initiatives
Use data in marketing activity, working with the data analyst lead on development of any required capabilities
Customers / Stakeholders
This role is pivotal to the achievement of key strategic objectives for the GBM Marketing team, meaning the role holder is required to have access to and influence all available Marketing resources at all levels
Work with a range of key stakeholders across Marketing teams and the business to share outputs and best practice
Gain agreement and ensure support for campaign activity and budgets they are responsible for
Keep abreast of customer needs via all opportunities whether face-to-face, online or via research findings
Work with Marketing Communications managers and agency personnel to align and integrate activity, as well as inform senior Marketing stakeholders
Ensure customers insights are used successfully in development and delivery of product/segment propositions
Provide access to product/segment Marketing intelligence and insight globally, ensuring that the competitive landscape is an integral part of the development of strategic and tactical Marketing efforts
Deliver fair outcomes for our customers and ensure own conduct maintains the orderly and transparent operation of financial markets
Leadership & Teamwork
Support achievement of the HSBC vision, Values, goals and culture in personal behaviour, actions and decision making
Provide technical leadership and support technical excellence by searching out external best practice, monitoring technical and professional developments, sharing knowledge and encouraging others to do the same in the best interests of HSBC and its customers
Encourage and enable constructive cross-country and cross-business teamwork by demonstrating collaboration and matrix management in action and challenging actions and behaviours that are not consistent with HSBC's diversity policy and/or the best interests of the business and its customers
Operational Effectiveness & Control
Develop and recommend changes and improvements to operating models, procedures and practices based on subject matter expertise and understanding of HSBC and market best practice
Communicate and adhere to HSBC policy and procedures in order to ensure good operational, financial and project management, policy and procedural compliance and early identification and effective resolution or escalation of issues that arise
Contribute to the development, implementation and maintenance of a Marketing management information, analysis and reporting framework that supports and informs timely and effective business management and decision making at all levels
Contribute to the implementation and monitoring of the application of Marketing policies, governance frameworks, procedures, practices and standards to ensure quality, effective risk management and regulatory compliance
Local Job Requirements
The role provides support on strategic projects and areas covered by the Global Marketing Strategy team and will have ownership of the following areas:
Collaboration with other Businesses
Key support on Americas & USA business challenges
The role provides strategic Marketing direction to the Americas Executives in GBM.
The role holder has responsibility for the indirect management/influence of resources located around the globe to fulfil in country Marketing and Communications requirements for the Americas Executives in GBM.
A number of factors influence the role:
Global Marketing strives to put the customer at the heart of everything we do.
The function supports the business in driving top-line revenue growth across our key geographies.
Global Marketing continues to support the business to deliver a customer-focused approach to Global Standards and regulatory agenda.
In order to achieve synergies from the integrated global function, the jobholder will be required to leverage off the skills and people across the whole global function.
Champion customer centric commerciality across Global CMB&GBM Marketing
Lead business engagement across strategic GBM business programmes and other functions as assigned
Lead coordination across marketing disciplines to translate business objectives into marketing activity for areas assigned
Managing Global and Regional requirements
Need to support many complex, diverse projects and initiatives linked to an aggressive revenue targets
Supporting strategic programs within a complex regulatory environment
Ensuring the interests of all customers and internal stakeholders across GBM.','!*!
Bachelor’s degree level qualification in marketing and/or business studies preferred.
Minimum 10 years broad based business experience within a Financial Service based institution.
Spanish language proficiency would be beneficial to role but not required
A range of Marketing Communications planning and operational experience, including demonstrable success in developing and delivering campaign strategies and multi-channel high profile campaigns.
Experience and evidence of working within teams over multiple sites.
Understanding of customer insights and their role in marketing strategy development and delivery as well as communications development.
Commitment to putting the customer at the heart of all development activities.
Able to work collaboratively across multiple stakeholders and teams
Understanding of communication developments and business decision maker and industry trends.
Proven ability to influence within teams.
Proven ability to work on multi-function projects demonstrating excellent relationship building skills.
Proven ability to be a self-starter with energy and drive in a challenging and dynamic environment.
Ability to think innovatively, shaping and communicating new concepts.
EEO/AA/Minorities/Women/Disability/Veterans','Legal & Compliance','North America-United States-New York-New York','','Full-time','Day Job','Country vacancy','Country vacancy','14-Feb-2018','01-Mar-2018','Senior Marketing Strategy Manager, Global Banking & Markets USA and The Americas
Website : http://www.hsbc.com
The experiences of the past 148 years have formed the character of HSBC. A glance at our history explains why we believe in capital strength, in strict cost control and in building long-term relationships with customers. HSBC has weathered change in all forms – revolutions, economic crises, new technologies – and adapted to survive. The resulting corporate character enables HSBC to meet the challenges of the 21st century.