The LEGO Group.
Boston, MA, United States
Manager, Marketing, Business Development
Location: Boston, USA
Job Category: LENAM Sales
Drive the Marketing strategy in LEGO® Education North America (LE NAM)
LEGO Education is seeking an experienced Marketing leader who works closely with the product development and market teams to bring the best experiences and solutions to our customers. The Brand, Insights & Communication Team is responsible for global marketing strategy and North America execution of the strategy for LEGO Education.
LEGO Education has a strong solution portfolio to support student learning from grade K-8 but it has an awareness challenge . The Sr. Marketing Manager’s role is to understand the North America education marketing , hone in to the target audiences needs and preferences for STEAM solutions and build an optimal positioning for LEGO Education soluions.
Do you have what it takes to lead and grow Marketing for LE NAM?
• Create North America Marketing Plan on a yearly basis
• Lead cross functional team in executing key elements of the marketing plan to drive brand awareness, build solution preference, and increase revenue
• Be the lead for the North America’s team and represent the global Brand, Insights & Communication organization
• Support North America team with sales enablement resources and creative tactics to drive sales.
Grow our business, and your career
LEGO® Education has a 30-year history of developing educational resources and solutions that make learning engaging, challenging and fun for all ages. The Sr. Marketing Manager will have a key role in support the LENAM sales team with the right pitchs and sales enablement resources to increase our MSS in the education market.
The role is responsible for setting the regional strategy and working with a cross functional team to execute in market awareness and preference campaigns. It’s a chance to explore your full potential while helping us achieve ours.
What you’ll need:
• Masters in Business Administration or similar level of education
• Marketing Domain expertise
• Over 10 years of experience in marketing for either similar company or in the education Industry
• Ability to execute vertical industry marketing motions to build affinity for offerings
• Over 5 years of experience in competitive positioning , field training of key value propositions and portfolio positioning
• 25% Travel required
Join the global family of The LEGO® Group
The LEGO® Group recruits and develops people entirely on merit. If you are confident you have what it takes to succeed in this role – and you share our commitment to creativity, collaboration and quality – use the APPLY NOW button above or below. Please remember to attach your application and a current CV.
BRINGING IT TO LIFE
“Being part of a unique organization within the LEGO Group provides opportunity to directly influence the business, but also require broad financial expertise. You will be close to the business and can clearly see the impact of your work. The culture in LEGO Education is rooted in the ambition to help every student to succeed and reach their full potential” says Head of Finance Business Partnering & Controlling, LEGO Education, Vivi Meidahl Højen.
We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Online Application Accessibility Statement; which is intended for those with disabilities - LEGO systems endeavors to make www.LEGO.com/jobs accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860.394.3769. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.
The LEGO Group.
Website : http://www.lego.com/
The LEGO Group is a privately held, family-owned company with headquarters in Billund, Denmark, and main offices in Enfield, USA, London, UK, Shanghai, China, and Singapore. Founded in 1932 by Ole Kirk Kristiansen, and based on the iconic LEGO® brick, it is one of the world's leading manufacturers of play materials.